electronics Electronic Arts’ biggest acquisitions the good, the so so, and the duds

Electronic Arts’ biggest acquisitions the good, the so-so, and the duds.
Electronic Arts spent about $2.9 billion on its 10 biggest acquisitions since 1992, according to merger and acquisition research firm Pitchbook.

The video game publisher was founded in 1982, and it has become one of the biggest companies in gaming, with more than $5 billion in revenues expected for the fiscal year that ends March 31. I’ve asked some experts if they think that EA’s acquisitions have paid off, in light of EA’s recent $455 million acquisition of Respawn Entertainment, maker of the Titanfall series.

The lessons? So far, EA has had the biggest financial benefit from some of its smallest deals, like buying KlickNation for less than $15 million to get the team that made Star Wars: Galaxy of Heroes, a mobile game that is generating $100 million a year. But EA has had to dish out a lot of money for the studios that gave it some of its biggest established brands. EA paid $750 million for PopCap with brands like Plants vs. Zombies and Bejeweled, and it bought Playfish for $300 million. Those deals haven’t paid off yet from a financial perspective.

When EA bought Respawn, many stories described EA as the great ax killer, acquiring and then shutting down studios. But the record on acquisitions is not 100 percent negative. While some of the deals are unclear, a few have paid off, while others have been clear duds. Sometimes EA has gotten important footholds in new markets, like mobile, and other times it has acquired great teams, executives, and brands.

electronics Electronic Arts’ biggest acquisitions the good, the so so, and the duds
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Science & Technology	Upload TimePublished on 20 Dec 2017

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