digital marketing Softw are not the focus in APAC digital transformation SAP

Softw.are not the focus in APAC digital transformation SAP.
Organisations in Asia-Pacific are focused on being able to operate digitally and adopt innovative technology faster, and they want to do so regardless of whether it is on an enterprise software stack or in the cloud.

The market had moved on from debating about the merits of enterprise software against cloud applications, according to Scott Russell, SAP's Asia-Pacific Japan president, who was appointed to the role in June 2017.

Asked about the future of enterprise software, a market in which SAP had been a major player, when so many had flocked towards the cloud, Russell instead noted that companies now were focused on running their business digitally and tapping technology to gain efficiencies. Whether they did so on-premise or in the cloud was no longer a primary point in this discussion.

"What companies want is to be able to innovate, consume technology faster and easier than before, and this can be done both with enterprise software and cloud," he said in an interview with ZDNet. "Clearly, [shorter] time to adoption and value is one of the advantages of cloud."

digital marketing Softw are not the focus in APAC digital transformation SAP
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Science & Technology	Upload TimePublished on 20 Dec 2017

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